Privacy Policy

This is the privacy policy of All Roads North LLC (“ARN/we/us”), a California registered company located at 2332 Glencoe Avenue, Venice, CA 90291.

If you have any queries in relation to this privacy policy, please email us at or call us at +1 (310) 402-2031.

What is the purpose of this privacy policy?

At All Roads North we are very serious about protecting your privacy. Your trust is our most important asset. This privacy policy explains what personal data All Roads North may collect from you and why and what we will do with this data. 

We shy away from invasive marketing or any data collection that would betray your privacy or trust. We will only collect the minimum needed to carry out the task at hand. When anonymous, aggregated data will suffice, we will always choose that. 

We will only process your personal data as set out in our privacy policy or otherwise notified to or agreed by you or as we are otherwise permitted to do in accordance with data protection laws.

What personal data will we collect from you and how will we do this?

In order to respond to an enquiry, process and fulfill your booking or send you information we feel will be of use, we need to collect personal data from you. When we refer to personal data, we mean any information which relates to an identified or identifiable individual. Where we refer to process or processing, we mean anything which we may do with your personal data including collecting, storing, using, disclosing to third parties and erasing it.

You may provide or we may otherwise obtain personal data to us in various ways. This may be as a result of our direct communications or through a third party such as a travel agent. We have provided examples of the personal data we process below. This may be provided over the telephone, on-line through our website or in emails to us. 

Depending on what’s required, the personal data we collect may include names and contact details (such as telephone numbers, postal and email addresses) and credit/ debit card or other payment information. It may also include special categories of personal data such as information which concerns your health. Please see below for further information on this subject.

Please do not provide your personal data to us if you are not happy for us to process this information in accordance with this privacy policy.

Examples of when and how we may collect your personal information include the following:

    • If you order a brochure or newsletter we will ask for your name, address and email address. This is so we can effectively e-mail or post out the requested items.
    • If you submit a trip enquiry form we will ask for your name, telephone number and email address. This is so we can effectively respond to your request.
    • If you want to make a booking with us, we will ask for the personal information of all persons traveling. This is likely to include the personal data set out above. This is required so that we can make and provide your travel arrangements.
    • If you submit a resume to us, we will ask for your name and email address in order to effectively respond to your application
    • If you submit feedback to us, we will ask for your name and email address in order to effectively respond to your feedback.


What are special categories of personal data?

Personal data which concerns your health or which reveals your racial or ethnic origin, religious beliefs or your sexual orientation are special categories of personal data. Other information also comes within special categories but this is unlikely to be relevant to the booking and provision of travel arrangements.

Generally speaking, the processing of special categories of personal data requires your explicit consent.

Accordingly, information concerning any disability, medical condition, restricted mobility or any other health issue (and related requirements) as well as dietary restrictions which may disclose your religious beliefs or any health issue are special categories of personal data. We will ask for your consent to our processing this information at the time you make your booking or your booking enquiry or whenever you otherwise provide or indicate that you intend to provide such information.

Is there any other personal information you may collect about me?

In addition to asking you to submit personal data, we may collect information about you automatically when you visit our website. The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor visitors to our website. A cookie is a small text file that is placed on your computer’s hard drive or mobile device by your web browser when you first visit our website. The cookie allows us to identify your computer and find out the details about your last visit. Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with our website will be as quick or responsive as if you do receive cookies.

The information collected by cookies and web beacons is not personally identifiable, it includes general information about your computer settings, your connection to the internet e.g. operating system and platforms, IP address, your browsing patterns and timings of browsing on our website and your geographical location.

Who will we provide your personal data to?

Where you make a booking or booking enquiry, appropriate personal data will be passed on to the relevant suppliers (such as guides, hotels, car rental companies, etc) and any other third party (such as banks and/or credit card companies) who need this information so that your chosen arrangements can be booked and provided or your booking enquiry answered. 

We only provide third parties with the personal data they require in order to deliver their services. Other than in relation to government / public authorities (over whom we have no control), we will take appropriate steps which are intended to ensure that anyone to whom we pass your personal data for any reason agrees to keep it secure, only uses it for the purpose of providing their services and does not collect any personal data from you in the course of performing their services.

How do we protect your personal data?

We take appropriate technical and organizational measures to protect against unauthorized or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data, which is appropriate to the harm that might result from the unauthorized or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures.

Can we use your personal data to send you information about our services in the future?

We will only retain and use your personal data for marketing purposes where you have specifically consented to our doing so or we are permitted to do in accordance with data protection laws (including as set out below).

We may send you email marketing where you have previously provided us with your email address in the course of entering into a contract with us travel arrangements or negotiations for such arrangements and we wish to email you marketing material about our similar services or products. You will of course be given the opportunity to opt out of receiving such email marketing communications when you first provide us with your email address and whenever we send you any email marketing.

Where you have previously requested or agreed to receive information about our travel services from us by mail, we may continue to send you such information in the same way until you ask us not to (which you can do by telephone, email or mail). Everything we send you will tell what you should do if you no longer wish to hear from us. We will send you this information as this is necessary for the purposes of our legitimate interests in communicating with you unless it is or becomes clear that our interests are overridden by your interests or fundamental rights and freedoms in which case we will cease communicating with you.

You may provide your consent to receiving marketing material from us by opting into receive marketing material either on-line or by telephone. 

How can you find out what information we are holding about you?

You are entitled to ask us (by letter or email) what personal data of yours is being held or processed, for what purpose and to whom it may be or has been disclosed. No fee will be charged for responding to this request unless it is obviously unfounded or excessive or we have previously provided the same information. 

What should you do if the personal data we are holding is inaccurate, out of date or incomplete?

If you believe this is the case, please tell us by letter or email as soon as possible. We will rectify the problem within one month or within three months if the rectification request is complex.

How long can we retain and process your personal data?

We will not process your personal data in a form which enables you to be personally identified for any longer than is necessary in order to fulfill the purpose for which it was originally collected or for any other legitimate business purpose.

If you have consented to receiving marketing communications from us, we may continue to use your personal data for this purpose until you withdraw your consent or otherwise for as long as we reasonably consider your consent remains valid and effective.

Where you have provided your personal data to enable us to provide the holiday arrangements or other services you have contracted, we are entitled to retain this information for a period of ten years after the end of those arrangements. In certain limited circumstances, we may be able to retain it for a longer period.

Can you ask us to delete your personal data?

Yes, you can ask us to erase or remove your personal data and we will be more than happy to make these changes.

Can this privacy policy be changed?

Yes, from time to time we may need to make changes to this privacy policy. These may be required as a result of changes in data protection laws or where we make changes to our procedures. The latest version of this privacy policy will be on our website. 

This policy was last revised on September 10th, 2019.


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